1. What is the Launchpad-Asia! coaching pathway?

Launchpad Asia! is a university-supported international employment pathway that prepares football coaching graduates for long-term coaching roles in Asia. It provides training, cultural preparation, mentoring, and direct links to employers, with the first cohort planned for August 2026.

2. Who is the programme for?

The pathway is designed for:

  • Final-year students studying football/sport coaching degrees

  • Post-graduate coaches with UEFA C or UEFA B licences

  • Graduates interested in working abroad

  • Young coaches who want structured support in entering the profession.


3. Why Asia?

Asian football markets—including China, Japan, Singapore, and Southeast Asia - have heavily invested in youth development and show strong demand for qualified foreign coaches. Many clubs specifically want UK-trained graduates due to their coaching style and English fluency.

4. What support will the pathway provide?

Students receive support with:

  • Cultural preparation & communication skills

  • Visa and contract guidance

  • Safeguarding and Wellbeing Knowledge

  • Building a professional coaching portfolio

  • Interview support and employer introductions

  • Mentoring before and after deployment


5. When do overseas jobs start?

Most contracts run from mid-August to mid-July each year, aligned with Asian school and academy calendars.
Some organisations also offer January intake roles that transition into the standard cycle.

6. What qualifications do I need?

Typical requirements employers look for include:

  • UEFA C or UEFA B Licence

  • A relevant BSc or MSc in football/sport coaching

  • Clean criminal record

  • Good behaviour management skills

  • Cultural adaptability and willingness to learn

7. Do I need coaching experience?

Yes, most clubs expect some experience coaching youth football. This could come from:

  • University placements

  • Volunteering

  • Grassroots coaching

  • Assistant roles with schools or clubs


8. Do I need to speak another language?

Not necessarily. English is often the primary coaching language for foreign coaches.
However, basic phrases, cultural awareness, and communication training are strongly recommended.

9. What visas do coaches use?

Each country uses different work visa systems. For example:

  • China: Z-visa (work visa)

  • Japan: Work Visa with Certificate of Eligibility

  • South Korea: Various E-category work visas

  • Vietnam/Thailand: Work permit + temporary residence
    (These vary and must be checked for each job role.)


10. How long would I work abroad?

Most contracts are 12 months, with the possibility of renewal.
Employers prefer coaches who can commit to at least one full cycle.

11. Will I receive cultural training?

Yes, this is one of the major strengths of the Launchpad Asia pathway. Training includes:

  • Cultural norms and expectations

  • Communication differences

  • Parent–coach relationships

  • School and academy behaviour standards

    (This addresses a major barrier identified in the research.)

12. Will I be supported after I arrive abroad?

Yes, the pathway includes:

  • Remote mentoring

  • Regular check-ins

  • Support with wellbeing and adaptation

  • Guidance on managing relationships at the club


13. Is this pathway just for elite coaches?

No. It is built for early-career coaches, including those who:

  • They are still developing confidence

  • Want international experience

  • Need structured guidance when entering the workforce


14. What are the benefits of coaching abroad?

Research shows international coaching develops:

  • Adaptability

  • Confidence

  • Identity as a professional coach

  • Problem-solving skills

  • Global employability


15. When can I apply?

The preparation phase runs January–June 2026, with the first student cohort deploying in August 2026.
Application details will be released once university approval and partner agreements are finalised.

16. Can I join the study group even if I’m not sure about moving abroad?

Yes. The study group allows you to:

  • Learn about the Asian coaching market

  • Build your portfolio

  • Access mentoring

  • Decide later whether to apply


17. Will I be guaranteed a job?

No pathway can offer a guarantee.
However, employers have expressed strong interest in recruiting graduates through a structured university pathway, and demand is high across Asia.

18. What will my salary be?

Each country varies, but general salary comparison tables are included in the wider project.
Cost-of-living comparisons help students understand affordability.

Examples (Average UK City vs each location):

  • Shanghai: Cost of living 32.8% lower (excluding rent; rent much lower)

  • Seoul: Cost of living 6.6% higher (excluding rent; rent much lower)

  • Hanoi: Cost of living 55.4% lower (excluding rent; rent much lower)

  • Bangkok: Cost of living 35.7% lower (excluding rent; rent much lower)

  • Manila: Cost of living 43.0% lower (excluding rent; rent much lower)

  • Singapore: Cost of living 38.6% higher (excluding rent; rent much higher)

19. What challenges should I expect?

Common challenges include:

  • Cultural differences in hierarchy or behaviour

  • Adapting to classroom-style coaching

  • Language barriers

  • Homesickness

  • Navigating visa and admin processes

These are addressed through pathway preparation and mentoring.

Frequently Asked Questions...